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In modern marketplaces brands are the territory on which
competitive advantage is built. In an era where factors such as quality and
service are taken as given, successful branding is key to differentiation and
loyalty.
Getting the external brand right, building internal brand
understanding and consistency, and evolving the brand to keep pace with changing
times are all vital to brand success.
National Express Group
Christian Aid
Arts Council of England
Rethink |
